The End…the beginning

Today we were asked to write a little bit about what we learned in our post-graduate program. It’s interesting to think back and start reflecting now that we’re a week away from finishing. 

So, what did I learn?

Tons, but here are a few items that stick out for me:

The first thing is something I was already taught in the corporate world. Relationships are at the core of business. Whether they are one on one relationships or relationships between a company and its stakeholders. Communications and PR follow this strain of thought. Social media amplifies this even more – Twitter, Facebook, LinkedIn – all of these things revolve around social relationships. For companies this means more risk and potentially more reward.

Strategy is a foundation. I’ve learned that while tools and tactics change over time, you still need a solid strategy behind what you’re doing. So whether you’re writing a traditional company newsletter or managing a Twitter feed, strategy needs to be in place.

Never forget about business. At the end of the day, social media and PR campaigns are grounded in supporting business or organizational objectives. You cannot forget this or your efforts can start to lack in real value.

Planning is key. Developing a strong communications plan is the difference between success and failure on many levels. I’ve already witnessed the chaos that is a lack of planning and surprisingly many people, even those in the field, do not plan or do not plan well. When it comes to online PR efforts, it can be even more important. When dealing directly with publics and with new tactics, you need a solid plan.

I can handle a lot. This is might be more of a personal learning experience. I’ve always been a busy fellow. Getting involved and working hard are ingrained in me. Thanks Mom, Dad (though I’m sure I cursed them when I was younger).  I learned this year that I can increasingly conquer a busier and busier schedule. Work, play, sports, school, volunteering, family, and friends; I’ve become better and more efficient at doing it all – at the same time.

Now it’s time to take these lessons back into my professional life. It’s the end of my post-graduate program but I’m still just getting started professionally. I’m looking forward to new challenges. Luckily, my suits still fit.